Free tool

LinkedIn announcement post generator

Announce a launch, a new role, or news without the corporate cringe.

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What is the announcement post generator?

This tool writes a LinkedIn announcement post for a launch, a piece of news, a new hire, or a milestone you have reached. You tell it what you are announcing and why it matters, and it gives you a post that opens with the reason a reader should care rather than the usual thrilled to announce opener that everyone scrolls past.

Announcements are some of the easiest posts to get wrong. Most of them are written for the person posting, not the person reading. A new product page goes live, a contract gets signed, someone joins the team, and the post says how excited the company is without telling anyone why it changes anything for them. The result is a post that reads like an internal memo. This tool flips the order so the first line carries the point and the celebration comes after.

How to use it

  1. Type in what you are announcing, for example a new feature, an award, an office opening, or a senior hire.
  2. Add one or two lines on why it matters, who it helps, and what is now possible that was not possible before.
  3. Generate the post, then trim or adjust the opening line so it sounds like your company actually talks.

How to announce something on LinkedIn without sounding like a press release

The first line decides everything. On LinkedIn the feed only shows the opening two lines before the see more cut, so an announcement that starts with we are excited to share buries the news below the fold. Lead with the change itself. If you have shipped a faster export feature, open with the wait time you removed, not with the fact that you shipped it.

Give the news a shape people can repeat. A good announcement answers what changed, who it is for, and what they should do next, in that order. Skip the internal language. Nobody outside the building knows what your project codename means, and the version number matters far less than what the version lets someone do.

Keep the gratitude, but earn it. Thanking a team or a customer is fine and often warm, as long as it comes after the substance and names real people or real work. A line of thanks at the top with no news under it reads as filler. The same news with one specific detail (a number, a name, a before and after) gets shared instead of skimmed.

Who it's for

This is for whoever runs a company LinkedIn page and has real news to share but not much time to dress it up: founders, marketing leads, and the person who inherited the page along with three other jobs. RightHandMan is built for exactly that role. It reads your existing website, the product pages, the changelog, the blog, and turns what you have already published into a set of LinkedIn posts you can schedule, so a launch you wrote about on your site does not have to be written a second time for the feed. When you do have a standalone announcement, this generator handles it, and you can pair it with the broader LinkedIn post generator for everyday updates.

Frequently asked questions

Will this work for a personal announcement, like a new job?

It can, though it is tuned for company news. For a new role specifically, a hiring-style or storytelling post often lands better, and you can also try the hiring post generator if you are announcing that you are now hiring for your team.

How long should an announcement post be?

Shorter than you think. Three to five short paragraphs is plenty, with the news in the first line and a clear next step at the end.

Should I include a link in an announcement?

Yes, but put context before it so people know why to click. A bare link with thrilled to announce above it gets far fewer clicks than one line explaining what is on the other side.

Can I announce the same thing more than once?

You can space it out. Announce the launch, then a week later post a customer reaction or a result, then later a lesson learned. Same news, three different angles, which is how a company page stays active without repeating itself.

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Kendall Watt

"RightHandMan read our whole website and handed me three months of on-brand posts in an afternoon. Our page went from our quietest channel to our biggest source of inbound."

Kendall Watt · Workplace AI Institute
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