LinkedIn hashtag research tool
Get a mix of broad and niche hashtags for your topic, so you reach a wide and a targeted audience.
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What is the hashtag research tool?
This tool takes a topic and splits the suggested hashtags into two groups, broad-reach tags that cover a wide field and niche tags that name a specific corner of it. The point is to help you choose a balanced mix rather than betting everything on one tag size. A post that uses only huge tags gets lost in a flood, and a post that uses only tiny ones reaches almost nobody, so you usually want some of each.
One thing to be clear about upfront. The reach tiers here are AI estimates based on how broad or specific a topic generally is, not live follower counts pulled from LinkedIn. LinkedIn does not publish reliable public follower numbers for hashtags, so treat broad and niche as directional guidance about scope, not as exact audience sizes.
How to use it
- Enter your topic, ideally the specific thing your post is about, so the niche group comes back useful rather than generic.
- Look at the two columns and pick one or two broad tags for reach plus one or two niche tags that match your exact angle.
- Combine them into a final set of three to five and add them to your post.
Balancing broad and niche tags without guessing follower counts
A broad tag names a whole field, something like marketing or leadership. Lots of people follow it, but lots of posts use it too, so any single post sits in fast-moving company. A niche tag names a narrow subject, like a specific certification or a particular method. Fewer people follow it, but the ones who do are closely matched to your post, so engagement per view tends to be higher.
Mixing the two gives you a wider top of funnel from the broad tags and a tighter, more interested slice from the niche ones. That is why the tool groups them rather than handing you a flat list. You can see at a glance which tags are doing the reaching and which are doing the targeting, then build a set that does both.
Because the tiers are estimates, use them as a sorting aid rather than a scoreboard. The grouping reflects how general or specific each tag reads, which is a sound basis for a balanced mix even without exact numbers. If a tag you know to be popular shows up as niche, trust your own knowledge of your industry and move it across.
Who it's for
Marketing and comms people running a Company Page reach for this when they want a repeatable tagging system instead of guessing fresh every time. It fits naturally into the RightHandMan workflow, where the platform reads your company site and converts pages such as guides and product write-ups into a stack of LinkedIn posts, and this tool gives each post a sensible broad-plus-niche tag mix. Over a month of posting from that library, a consistent approach to reach versus targeting compounds. Try the hashtag generator when you just want a quick short list, or the keyword tool to find the terms your audience searches for.
Frequently asked questions
Are the broad and niche labels based on real follower counts?
No. They are AI estimates of how wide or specific a topic tends to be. LinkedIn does not expose dependable public follower numbers for hashtags, so treat the tiers as directional rather than exact.
Why bother mixing broad and niche tags at all?
Broad tags widen who could see the post, niche tags reach the people most likely to care. Using only one type leaves performance on the table, so a small mix of both usually works best.
How many should I take from each group?
A common split is one or two broad and one or two niche, landing on three to five total. Adjust toward niche if your topic is highly specialised and your audience is small but committed.
What if a tag is in the wrong group for my industry?
Trust your own knowledge. The grouping is an estimate, so if you know a tag is bigger or smaller than it looks here, move it to the group that matches your experience.
Can I save a tag set and reuse it?
The tool itself returns fresh suggestions each time, but nothing stops you from keeping a short reference list of your best broad and niche tags and reusing them across related posts.
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