LinkedIn post pricing calculator
Creator or influencer? Estimate a fair rate for a sponsored LinkedIn post from your reach and engagement.
Engagement compounds when you post consistently. We turn your whole website into a posting calendar you can actually keep.
What is the post pricing calculator?
When a brand wants to pay you to post about them on LinkedIn, the hardest part is naming a number. This calculator gives you a starting figure by combining your follower count, your typical engagement rate, and your niche, since a post to a focused professional audience is worth more than a post to a general one of the same size.
It runs as plain arithmetic in your browser with no AI and no live data. The output is a directional estimate meant to anchor a conversation, not a fixed rate card. Use it to walk into a negotiation with a defensible number instead of guessing, then adjust based on usage rights, exclusivity, and how much work the post involves.
How to use it
- Enter your follower count and your usual engagement rate.
- Pick the niche or industry that best matches your audience.
- Read the suggested price range and use it as your opening anchor.
What the estimate captures and what you still have to add
The calculator weights three things that drive value. Audience size matters, but reach without engagement is thin, so the engagement rate pulls the number up or down based on how active your followers are. Niche matters because advertisers pay more to reach a specific professional audience, a room full of finance decision makers is worth more per head than a general crowd.
What the formula cannot know is the deal around the post. Usage rights, where the brand wants to reuse your content in their own ads, should push the price up. Exclusivity, where you agree not to work with competitors, is worth real money. A long brief with multiple revisions and mandatory talking points is more work than a single organic post, and the price should reflect that.
Treat the output as the floor of a sensible range, then layer those factors on top. Coming in with a calculated anchor also signals that you have thought about your value, which tends to lead to a more grown-up negotiation than a number plucked from the air.
Who it's for
Individual creators use the calculator to price sponsored posts with confidence instead of underselling. Agencies and people running a LinkedIn Company Page use it from the other side, to sanity-check what a creator is asking and to budget influencer spend. RightHandMan sits alongside this by solving the everyday content problem, taking the pages already on a company's website and turning them into LinkedIn posts the brand page can publish itself, which keeps the organic feed healthy whether or not you also pay creators. To set your rate, first work out your real engagement with the engagement rate calculator, and if you are weighing paid versus organic reach, look at the employee advocacy simulator.
Frequently asked questions
Is this the price I should charge?
It is an anchor, not a final price. The calculator gives you a defensible starting number, then you adjust for usage rights, exclusivity, and how much work the brief actually involves.
Why does niche change the price so much?
Advertisers pay more to reach a specific, hard-to-find professional audience. A post to a tight group of decision makers is worth more per follower than a post to a broad general crowd.
Where do I get my engagement rate?
You can work it out from a recent post using the engagement rate calculator, then enter that figure here so the estimate reflects how active your audience really is.
Does follower count alone set the price?
No. Size matters, but a large audience that never engages is worth less than a smaller, active one. That is why engagement rate is part of the formula.
Related free tools
"RightHandMan read our whole website and handed me three months of on-brand posts in an afternoon. Our page went from our quietest channel to our biggest source of inbound."