LinkedIn keyword tool

What is the keyword tool?

LinkedIn has its own search, and people use it constantly to find candidates, freelancers, suppliers, and experts. If the words those searchers type do not appear on your profile, you will not show up, no matter how good you are. The fix is to work the right terms into your headline, About section, experience, and skills.

This tool suggests keywords to spread across your profile based on your role and niche. One thing to be clear about up front. These are relevant terms suggested by AI, not live search-volume figures pulled from LinkedIn. Think of them as a strong starting list of words your audience is likely to use, which you then judge and apply where they fit naturally.

How to use it

1. Enter your role or niche, and add any specialisms or the kind of work you want to be found for.
2. Review the suggested terms and keep the ones that genuinely describe you. Drop anything that does not fit, since irrelevant keywords help nobody.
3. Place the keywords you keep across your headline, About section, experience, and skills, working them into real sentences rather than dumping them in a list.

How to use keywords without wrecking how your profile reads

The goal is to be findable and still sound human. LinkedIn search looks at your headline, About section, job titles, and skills, so a keyword that appears across several of those places signals to the search engine that the term genuinely describes you. The aim is to place each important term in two or three spots naturally, not to repeat it until the profile reads like a robot wrote it.

Be honest about what these suggestions are. They are AI-generated terms that fit your role and niche, not data showing how many people search each one per month. That makes them a useful brainstorm and a good way to spot words you would not have thought of, but you should still apply your own judgement about which ones your real audience actually uses.

Specific beats broad. 'Marketing' is searched by everyone and ranks you against the whole platform, while 'B2B email marketing for SaaS' is the kind of phrase a person with a real need types in. Favour the precise terms that match what you want to be hired for, even if they feel narrower, because they bring the searches you actually want.

Who it's for

Job seekers use this to match the language recruiters search for, freelancers use it to surface the niche terms their clients type, and people in a crowded field use it to find the specific angle that sets them apart. Getting found on your personal profile and keeping a company page active are two sides of the same effort, and they reinforce each other. RightHandMan handles the company-page half by reading a business website, the guides, product pages and case studies already published there, and turning that content into LinkedIn posts ready to publish, so the page keeps showing up while you tune your own keywords. From here, work your chosen terms into the tagline with the headline generator, and check the rest of your page with the profile optimizer.

Frequently asked questions

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